Reality. Quantified.

Physical assets decay quietly. StreetMirror makes their condition visible at city scale — so you can fix what matters.

POC — OOH

Ground truth on every advertising face.

An independent, city-wide census of OOH. Sandton, live now. No sign-up.

Media owners, media agencies and the brands that buy from them all plan against the same problem: nobody has independent, ground-truth data on what is actually on the road, where it sits, and whether it is still doing its job. Pricing happens on proxies. Performance reports come from the same companies that placed the boards. Real-world reality is invisible.

StreetMirror runs structured visual censuses across entire cities, turning the observable condition of every advertising face into structured, comparable data. The Sandton POC is the first time anyone has put that data in front of the industry: every panel's location, the lanes it covers, the traffic context that shapes visibility — and, on the paid tier, the actual roadside condition of each face. Independent. Repeatable. City-wide.

The data is built to plug in, not replace. Export it cleanly into the analytical and AI models your team already runs — planning tools, audience models, ROI calculators — and feed them the rich physical-world reality they have never had access to before.

If this existed every month in your market, would you use it?

FREE

Physical Impact

Visibility shaped by the physical world.

What it shows: Every advertising face in the city, plotted with the physical-world signals that drive visibility — lanes, traffic context (intersections, highway access, schools, shopping centres), and how crowded each spot is with other OOH. The reality of the environment around each board.
Best for: Planning, network audits, competitive mapping, market sizing — and as a feed into existing audience and ROI models.
Refresh: Snapshot of the current Sandton POC.
Export: PDF, Excel, PowerPoint — full filtering. Built to drop into existing analytical pipelines.
Cost: Free. For everyone. Forever.

PAID

Actual Ad Condition

What each face is really doing on the road.

What it shows: The real-world condition of each face — visible, blocked, damaged, mis-aligned. Plus brand-aware competition: how many of your competitors are within 300 m of any given site, by industry.
Best for: Buying with confidence, defending inventory quality, closing the planned-versus-actual gap with shared evidence.
Refresh: Quarterly re-walks. Decline, recovery and trend lines tracked over time.
Export: Same as Free, plus brand-context overlays.
Cost: Priced so the whole industry can use it — not just the biggest budgets.

Open the Sandton POC →

Free. Opens directly in Physical Impact view.